Category Archives:

April 10, 2020

Outcome Driven Storytelling

Outcome Driven Storytelling by Doug Stevenson, CSP Storytelling in business started out as a fad and quickly gained acceptance as an essential communication skill. It’s also an essential leadership development skill, and a powerful sales skill that leads to increased sales and higher closing ratios. For train-the-trainer programs, it’s a smart addition to a curriculum […]

September 19, 2011

Corporate Storytelling Skills – Third-Person Story

by Doug Stevenson – Creator of The Story Theater Method for Storytelling in Business I always advise my corporate and private coaching clients to use personal stories whenever possible. Personal stories establish credibility by letting your listener know that your wisdom comes from your life experience, rather than from reading the latest book. Personal stories […]

October 26, 2010

Patience is a Virtue

These are challenging times. Everything seems to happen slower. There is a hesitancy in the world that is causing people to be cautious. While income opportunities continue to present themselves, the pace at which they arrive may feel like watching a snail cross a four lane freeway. If you are frustrated by the pace, be […]

July 6, 2010

Read the Introduction to my Story Theater Book

To get a feel for my book, Doug Stevenson’s Story Theater Method, please take a minute and read the introduction.

November 12, 2009

When to Tell A Story and What Story to Tell

Stories are a strategic communication tool. Do you know when and when NOT to tell a story? Do you know where to place your story in the construction of your presentation? You’ll get some great ideas in this article.

March 27, 2007

Fundraising Idea – Storytelling Workshop

I was recently hired to present a storytelling workshop for an organization that assists hospitals in their fundraising campaigns. They were looking for fresh fundraising ideas and felt that my Story Theater approach would be a good fit. The attendees at the workshop consisted of everyone from the CEO of the hospital to hospital administrators […]