Category Archives:

June 15, 2019

If Your Story Doesn’t Fit – Don’t Use it

There are all kinds of stories: long and short, dramatic and comedic, business and personal. Some stories are big dramatic stories with strong emotions and powerful lessons. Others are smaller stories that simply illustrate a lesson learned from a moment in time. While all stories are not equal, all stories can be appropriate, relevant, and […]

May 25, 2018

Develop Your Story with the Nine Steps of Story Structure

Develop Your Story with the Nine Steps of Story Structure by Doug Stevenson Great storytellers don’t just hope to get lucky. They spend significant time choosing the right story and crafting it for maximum impact. Many speakers and presenters spend far more time building boring PowerPoint slide decks than they do crafting their stories. But […]

February 24, 2016

Do Acting Skills Have a Place in Storytelling in Business?

People often get confused when I talk about using acting skills in storytelling. To clarify, in the context of you and I sharing our personal stories, acting is “replicating a past reality at a future time and place” In other words, when I act out a scene from a moment in the past, I am […]

January 14, 2015

Storytelling in Business – The Hybrid Story

Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current […]

September 19, 2011

Corporate Storytelling Skills – Third-Person Story

by Doug Stevenson – Creator of The Story Theater Method for Storytelling in Business I always advise my corporate and private coaching clients to use personal stories whenever possible. Personal stories establish credibility by letting your listener know that your wisdom comes from your life experience, rather than from reading the latest book. Personal stories […]

October 16, 2007

Audio Storytelling Interview

Would you like to hear me discuss my Story Theater Method? Click on the link below to listen to this audio podcast interview with Jason Steinle.