Tag Archives:
selling
April 10, 2020
Outcome Driven Storytelling
Outcome Driven Storytelling by Doug Stevenson, CSP Storytelling in business started out as a fad and quickly gained acceptance as an essential communication skill. It’s also an essential leadership development skill, and a powerful sales skill that leads to increased sales and higher closing ratios. For train-the-trainer programs, it’s a smart addition to a curriculum […]
August 1, 2019
Standing Ovation Storytelling Skills for Storytelling in Business
The word storytelling is misleading. The best storytellers don’t simply “tell” stories. They make their story come alive with physical animation, vocal interpretation and real emotion. In other words, they move beyond story-telling to Story Theater. Back in 1995, when I was first getting into the professional speaking business, I was doing presentations around town […]
July 1, 2019
Business Storytelling – The Hybrid Story
Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current […]
June 26, 2019
Seek Significance – Not the Standing Ovation
I’m pleased to announce that I have NOT been awarded anything lately. I’m not in the Top Ten of any list. I am not a #1 Best Selling Author. I am not the world’s top sales or leadership coach. I have not won any meaningful awards and do not have a lot of designations after […]
June 19, 2019
How Storytelling Can Heal an Emotional Wound
I was starting to panic and I didn’t understand why. I got more and more nervous and upset as the day progressed. But why? The story I was going to tell at a local comedy club was one I’d been telling for over 15 years. This is the the story of how telling a story […]
June 15, 2019
If Your Story Doesn’t Fit – Don’t Use it
There are all kinds of stories: long and short, dramatic and comedic, business and personal. Some stories are big dramatic stories with strong emotions and powerful lessons. Others are smaller stories that simply illustrate a lesson learned from a moment in time. While all stories are not equal, all stories can be appropriate, relevant, and […]
May 31, 2019
What’s Your Story Strategy? Business Storytelling for Leaders, Sales and Marketing
By Doug Stevenson, CSP ©2019 All Rights Reserved When you go shopping at a shopping center or mall, there are a couple of large brand name stores that are called Anchors. These stores are strategically positioned at prime locations in the mall or shopping center. Positioned between these anchors are the smaller stores and restaurants. […]
May 29, 2019
Inspirational Storytelling – Storytelling in Business Skills
As an executive and leader, one of your roles is that of inspirational speaker. You are the one person that people look to to make sense of the changes taking place in your organization. You’re the tip of the spear. Was there a course on inspirational speaking at your college or university? How about in […]
May 29, 2019
Corporate Storytelling – Storytelling in Business
Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current […]
December 6, 2018
Talk Like TED – 10 Things You Need to Know to Give a TED Talk
One day in 2009, I was sitting in my office, checking email, and there was one from from my friend Sarah Michel. She asked me if I’d seen a TED talk by Jill Bolte Taylor called My Stroke of Insight. In her email, she asked if I’d coached Jill on her talk, because Jill seemed […]
