Category Archives:
Corporate Storytelling Training

June 12, 2018

The Peanut Butter Principle

She was my first dog. A rescue. I got her when she was just six weeks old – a cute little black Labrador Retriever puppy.  I named her Jaya and we went everywhere together. The year was 1981. I was trying to make it as an actor in Hollywood and it wasn’t going well. The […]

January 16, 2015

Storytelling Skills – Body Language Speaks

Joel had been chosen by his team to be the one to give a presentation in front of a small review committee. His would be one of ten 30-minute presentations that day. A lot was riding on his presentation so he had to nail it. His team was depending on him. As I watched him […]

January 14, 2015

Storytelling in Business – The Hybrid Story

Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current […]

May 19, 2014

Next Level Storytelling Video eLearning Series

For the past twenty years I’ve been studying, researching and teaching storytelling in business. My students over that period of time, many of them graduates of The Story Theater Retreat, have asked for a video course to keep the skills, competencies and techniques they learned from studying with me fresh. Now that course is available […]

November 13, 2013

Corporate Storytelling Video by Doug Stevenson

Corporate Storytelling Video sample This video is an example of how I use a story to market and sell what I do. It also demonstrates my Story Theater Method in action. In other words, it is a strategically chosen, crafted and performed story intended to get a desired and predictable result. Which it does. The […]

September 11, 2013

Corporate Storytelling Skills – Developing Emotional Distance

At what point is it appropriate to tell the story about losing a son in a drunk driving accident? When are you ready to tell your cancer story? How much time must pass before you can use the tragedies of your past to help others? Over the years, I’ve worked with many students and retreat […]

September 11, 2013

Storytelling in Business – The Iceberg Moment

Life is filled with obstacles and challenges. No matter how much you plot and plan, stuff happens that you think is not supposed to happen. Your car breaks down; a cop gives you a speeding ticket; or your boss micro-manages everything that you do. These are obstacles that prevent us from doing what we were […]

May 21, 2013

Tell a Relevant Story by Doug Stevenson

There are all kinds of stories: long and short, dramatic and comedic, business and personal. Some stories are big dramatic stories with strong emotions and powerful lessons. Others are smaller stories that simply illustrate a lesson learned from a moment in time. While all stories are not equal, all stories can be appropriate, relevant, and […]

May 1, 2013

Make an Emotional Connection

Make An Emotional Connection I get asked the question time and again from my clients:  “What is the magic formula for creating an emotional connection with an audience? Is simply telling a story enough?” When stories are properly constructed and performed, they contain the key elements needed to create an emotional connection, but it’s the […]

February 12, 2013

The Healing Power of Stories by Doug Stevenson

Over the last 16 years, while working with hundreds of people on the telling of their stories, it has become clear to me that storytelling can be a healing process for the storyteller as well as for the listener. This happened to me personally just last month. I participated in a local evening of storytelling […]