March 22, 2007

Podcast on Business

I was recently interviewed for a Podcast (downloadable audio) on The subject was the use of stories in sales.

In this interview, I discuss how strategically chosen and crafted stories stimulate imagery and emotion to overcome objections and close more sales.

To listen to my interview, go to and download it.


For more information on my training program and keynote on using stories to increase sales, visit Sell It With A Story.

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